Jog On James Corden
Soft drinks giant Coca Cola is winning this year’s battle of the brands in South Africa.
According to the latest research from Lightspeed mobile World Cup research during the England vs. Germany game 66% of consumers recognised Coca Cola as a FIFA partner. In comparison brands such as Emirates and Hyundai registered just 24% and 26% awareness respectively.
Whilst I love Coca Cola, (as a student Diet Coke was my breakfast of choice) I have one major problem with this year’s campaign, namely, James Corden.
The Wayne Rooney/James Corden cringe-a-thon of a Coca Cola spot is quite possibly one of the worst adverts of the past 12 months. Corden – who has turned into a parody of himself – just isn’t funny, and Rooney is just plain awkward.
The whole ad seems like it was dreamt up by a couple of pissed-up blokes in a dingy boozer.
These figures should be cold comfort for Coke, who really should have come up with something much, much better than JC.
