Have you heard of the Great Vowel Shift? A monumental phonological development, which took place between the 14th and the 16th centuries and shaped Modern English pronunciation into what it is today.
A similar tectonic transformation is happening now in the world of digital marketing. With the exponential rise of social media channels and online consumer engagement, it is getting increasingly difficult to reach consumers and increase ROI through traditional advertising. While big corporations keep shelling out on expensive outbound marketing campaigns, there is increased evidence of a major shift in consumer behaviour, with more and more people being in favour of opt-in promotional methods and tending to block out interruptive advertising messages. Read more »
